Saturday, August 15, 2015

Advertising Works

The marketing wisdom I've heard is that potential customers need to see your advertisement at least eight times before they'll decide it's time to purchase your product.

I, however, only read about Schmutzie's Blundstone boots once, and knew they were the boots for me.

My steel-toed workboots were 30 years old and the soles had cracked and let in water any time I stepped in anything even a tiny bit wet. I wanted high-topped boots to support my ankles so I can walk on uneven terrain without having to pick my way carefully over it. I wanted boots without laces to futz with or zippers to break. They had to be comfortable for walking several miles and they had to be able to breathe so my feet weren't hot and sweaty. Schmutzie's description of her Blundstone boots sounded like just the thing.

I went online and looked at the various styles and learned where they could be purchased. They are manufactured in Australia and only select retailers sell them. I didn't want to buy them without trying them on, and when Cathy and I were leaving the Broadway Café in Saskatoon, I remembered that the shoe repair shop down the street sells them. We meandered north a block or two and found the place. I tried them on, paid for them, and that was that. It was too hot to wear them except for one evening last week, when me and my new boots went for an evening walk.
New Blundstone boots, thanks to a generous cash gift from Scott at Christmastime.
Last night and this morning we had lightning and rain, and today it's grey and cool, so I'm able to wear them again. One more reason to eschew those hot summer days we've been having!

To read the original blog entry that introduced me to Blundstone boots, CLICK HERE.